Where do your Christmas Eve guests land?
A neighbor gets your Christmas Eve invite and clicks the link.
She lands on your homepage. There’s a sermon series banner, a fall festival recap, and a menu with twelve options.
She closes the tab.
Why it matters. Christmas Eve is one of the most-attended services of your year, and a lot of those people are guests. They have three questions: When? Where? What’s it like?
What the page needs:
Service times
Address and parking
What to expect: length, dress, what’s available for kids
One warm line of welcome
That’s it. No menu clutter and no other events.
“But we already have an events page.” Your events page is built for members. To a guest, Christmas Eve looks like one more item on a calendar.
Verdict: Worth it
One short link, like yourchurch.org/christmas, works everywhere: invite cards, social posts, emails, and your Google listing. Build it once, and next year you just update the times.
Do it this week, before your invite cards go to print. Then point everything at that one link.
Two-minute bonus: add your Christmas Eve service times to your Google Business Profile so they show up when people search.
Until next week,
Josh
The Church Comms Guy
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