Church leaders are always told there's a new tool or trend they "have to" adopt — this newsletter cuts through the noise with a straight answer on what's actually worth your time. One trend, one verdict, and one step you can take this week. Let’s go.
Your Sunday sermon is worth more than one Sunday.
You already made the hardest content of the week — the sermon. The question isn't whether to create more, it's whether you're letting that one piece of work go further than a single service.
Trend, Translation, Verdict & One Move
The Trend
A new wave of AI tools built specifically for this — Pulpit AI is one of the clearer examples — take a sermon recording and automatically generate short video clips, a written summary, discussion questions, and social posts, all pulled from the same message. It's a purpose-built answer to a problem every comms team already has: one big piece of content, and no time to reshape it into the five formats your audience actually consumes.
The Translation
This isn't a new idea — we told you a few weeks back that repurposing, not creating more, is where the real leverage is in 2026. What's changed is that a human no longer has to do the reshaping by hand. The AI watches or reads the sermon and does the first pass on the clip selection, the summary, and the discussion questions, leaving a person to review and adjust rather than build from a blank page. That's the actual shift — not "AI writes your content," but "AI removes the blank page."
Verdict: Worth a Shot
This earns a real test, not a blind purchase. If your team is already repurposing sermons manually and just needs speed, this is a strong yes — it's doing work you're already doing, faster. If you're not repurposing sermons at all yet, don't buy the tool first; build the habit first, even manually, for a few weeks. A tool won't fix a workflow that doesn't exist yet.
One Move
Take last Sunday's sermon and, without any tool, pull one clip, one quote graphic, and one discussion question from it yourself. If that felt like real work, that's your evidence an AI-assisted version is worth testing. If you never got around to it, that's useful information too.
If you feel like you need more hand-on communicaitons coaching, just reach out! We can start a consulting and/or coaching relationship that fits your church culture.
Until next week,
Josh
The Church Comms Guy
Got a trend you want translated? Hit reply or reach out below and let us know.
